Electronic commerce, sometimes known as e-commerce, is the exchange of goods and services through computer networks. Business-to-business eCommerce is commonly referred to as B2C or B2B and uses a variety of technologies, including mobile commerce, internet marketing, online transaction processing, and a few more.
Nowadays, practically everything in the world is sold online, making website design and e-commerce more important than ever.
An e-commerce website functions similarly to an online store. The general ambiance should appeal to us when conducting business, much like when we enter a store. There will always be individual preferences, but the website’s aesthetic should be welcoming and unoffensive as a whole.
According to records, Mrs. Snowball, 72, became the first online home shopper in 1984 and Gateshead SIS/Tesco became the first B2C online purchasing system. With more than half of the growth in eCommerce, Amazon was the biggest eCommerce site in the world in 2015.
Recommendations for a quality eCommerce site:
You will just need one page, or at most a few pages if you are selling a single product. An essential factor to take into account is the number of pages between the home page and the final checkout page. If there are several items, there will inevitably be several pages.
Design: If the product is already on the market, certain design principles must be strictly followed because they have already been put in place.
Align the tone of the website with the images you are posting. They must not conflict.
Three requirements for a successful eCommerce website
- Trustworthiness: Contact Details must always be visible
- User Interface: Provide ease of use for the user
- Visually Intriguing: Capture the audience / visitor’s attention
Excellent e-commerce websites adhere to guidelines like
Utilize high quality photos that support a zoom magnification facility at all angles.
Declare that there are only a few of the products remaining in stock for example. Many purchases in order to avoid missing out trending items.
Products that relate to the feature.
What problems may a poor eCommerce site cause?
- Absence of a distinct value proposition and trouble explaining what they are trying to market
- Inadequate product information
- Failure to utilize a picture of sufficient quality
- No visual hierarchy is necessary, but those visual aspects that encourage action must be prioritized.
- Does not appear reliable and does not make the viewer feel confident. This is especially true for websites that deal with health issues.
- Where the design is thought to have a bigger influence than the actual content!
The shortcomings of a poor eCommerce site include
- A lack of positive customer reviews, positive press coverage, and the absence of any fascinating information about the website.
- A hesitation to experiment with novel, innovative web design concepts
A great option is WordPress, a high-end website development toolkit written in hypertext preprocessor language and paired with a MySQL or MariaDB database with supported HTTPS.
Bespoke websites are created by contacting qualified web designers or design firms that create a one-of-a-kind website for you varying in price from a few hundred to several thousand dollars.