What Is Social Media Marketing (SMM)
The term social media marketing (SMM) is an approach that utilizes social media and social networks to market a company’s products and services. This new approach of digital marketing provides businesses a whole new way to engage with existing customers.
It also helps business reach out to new customer base and promote their desired culture, mission, or tone. More people are now on social media than ever before. This make social media marketing a must-have tool in your digital marketing strategy.
Benefits of a website
Social media websites like Twitter, Instagram, Facebook, WeChat etc allows marketers to employ a various strategy to promote content and have people engage with it. They also offer the markets to target their customer based on geography, demographic and personal information. As a result, they can make more engaging contents tailor to fit their customer’s needs.
Fundamental Pillars of a Successful Social Media Marketing strategy
- Planning and Publishing
- Listening and Engagement
- Analytics and Reporting